AUTO & MOTOR

How Acura SUV Became A Globally Well-Known Brand

Acura is a brand of high-end automobiles that was established in 1986, but it wasn’t until 2002 that Acura became a globally recognized brand. 2016 Acura RDX technology and acurawatch plus package are some of the latest car models introduced. Acura is now a brand that is known worldwide and has its own following. Acura was founded in 1986 by American Honda Motor Company, but it wasn’t until 2002 that Acura became a globally recognized brand. The company introduced their first large SUV, the MDX in 2006, which then led to 2007’s introduction of the TSX Mid-Engine Sportscar and 2009’s TL Sedan. 2016 Acura RDX technology and acurawatch plus package are some of the latest car models introduced. Acura is now a brand that is known worldwide and has its own following.

In 2016, it was announced that Acura would return to Formula 1 engine building in partnership with Honda, supplying engines to the McLaren Honda Formula 1 team. This engine will be limited to customer teams and not enter into competition with Honda’s own works team though. The engines will be badged as “Honda”.

How Acura SUV Became A Globally Well-Known Brand :

1. The MDX

The MDX was the Acura SUV that really propelled the Acura brand into a global consumer brand. MDX was the first SUV to come out of Acura, and it became one of the most popular luxury SUVs on the market. It wasn’t just in North America that it became popular either. The MDX was a hit all over Europe, Asia, and even Australia! The demand for the vehicle forced Acura to immediately build an assembly plant in East Liberty, Ohio.

2. The RDX

The second Acura SUV to be released was the RDX in 2006. This SUV looked a lot like the MDX, but it had a few new features and it was still a very popular vehicle. The RDX went on to be the top-selling SUV of 2007 and 2008 in North America. It was also one of the most popular vehicles in Europe, Asia and Australia as well. Acura decided that they needed to step up their game in production, so they began building vehicles in just one location (Ohio). In 2010, Acura released their first all-new vehicle, which was the RDX. This was another great success for Acura, as it became the third best selling luxury car ever made by Honda.

3. The TSX

The TSX, or Acura TL, is a mid-engined two-door coupe derived from the Honda Accord. For this reason, Acura took the engine out of the Accord and put it into an all-new architecture to make the TSX. It was initially released in 2007 and it was built in Ohio before being moved to Indiana for production in 2011. The TSX came out with a very strong price tag for its models as well. In 2010, it became the second best selling car of 2010 in North America and Europe along with Australia as well.

4. The ILX

The ILX is another Acura model that was moderately successful while on market until recently. This compact was not intended to compete with any other luxury manufacturer, but it was a cost-effective alternative to the RDX or TSX. In 2014 Acura announced that they were discontinuing the ILX and by 2015, only 4 were left in stock. However, with some recent bad press about subpar reliability, you are better off waiting before buying an ILX or getting one at auction.

5. The RLX

The RLX is the biggest Acura model being sold right now and it went into production in 2016. It is a large sedan intended to compete with brands like Lexus, Cadillac, and Buick. The RLX comes in two trims: Technology and Advance models. The Advance models include all of the standard features, but it has an upgraded interior with premium materials, a larger infotainment screen and a 10-way power driver’s seat. The second-row seats fold down to match the second and third rows of seating in the trunk, providing a total capacity of 18 passengers.

6. The RLX Sport Hybrid

The RLX is one of the new vehicle offerings from Acura and it is now the flagship sedan in their line up. This car is powered by a hybrid system that uses a 2.0L 4-cylinder engine paired with a 9-speed automatic transmission. It also has a maximum output of 250 horsepower. The RLX’s interior is very similar to the RLX Sport Hybrid, but the difference is that this car has the standard Advance model equipment versus the Technology model of this car. This car also comes with Acura’s new infotainment system, which replaces the previous i-MID digital system.

Aaron Finch

There are many labels that could be given to describe me, but one thing’s for certain: I am an entrepreneur with passion. Whether it's building websites and social media campaigns for new businesses or traveling the world on business trips - being entrepreneurs means constantly looking at yourself in a different light so as not get bored of your own success!

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