How Can Growing Businesses Build a Great Company Culture?

A company that has bold and ambitious plans for development needs a hardworking and dedicated team to achieve them. In a competitive job market, recruiting and retaining exceptional personnel isn’t easy. Small and mid-sized enterprises can stand toe-to-toe with large corporations that are able to make higher expenditures on employees’ compensation and benefits. Fortunately, many of the things that you can do to attract skilled workers and cultivate a strong, adaptive company culture can strengthen your overall operations and support your progress towards long-term development goals.

Demonstrate Environmental Accountability

Environmental ethics are more important in the business world than they have ever been at any point in history. As the effects of the climate crisis have begun to significantly impact people’s way of life and the threat of worsening effects loom large, both businesses and individuals alike are giving more consideration to what they can do to embrace sustainability. 

Conscientious individuals tend to have mixed feelings or outright negative sentiment about companies that are not taking steps to manage their day-to-day activities with an eye towards environmental responsibility. It is relevant to people’s decision-making about which companies they want to do business with, and it is also relevant to their decision-making about which companies they want to work for. It is safe to say that smart, skilled workers would far rather align themselves with companies that are actively working to become part of the solution to the climate crisis rather than companies that are abdicating responsibility and choosing to remain part of the problem. 

Sustainability initiatives are something that your team members can get excited about contributing to, and it inspires them to support the business’ overall development. Prioritize the creation infrastructure to make your regular activities more eco-friendly. Implement decarbonization strategies by transitioning to renewable energy sources, harnessing carbon offsets, or utilizing green transportation solutions to decrease reliance on traditional fossil fuels.

Environmental accountability is something that your workers can take pride in. While you inspire your workforce, you could also gain favor with eco-conscious consumers in your target customer base.  

Exercise Financial Transparency

The financial information of publicly traded companies and registered non-profit corporations are readily available to anyone who wishes to see them, but this is not true of a typical, small or mid-size business entity. However, practicing financial transparency by sharing highlights from annual reports with staff may be a good way to inspire trust and confidence in your workforce. Even if recent performance has been lackluster or your company’s debt-to-asset ratio has risen, your willingness to share that information reflects that you are confident about changing. In addition, it helps staff understand the importance of furthering key operational priorities. 

If personnel do not have a solid understanding of a business’ finances, it may be hard for them to have conviction about where the company is heading. It is also hard for them to assess whether they are receiving fair compensation in relation to the net margins that their contributions are helping to generate. When companies share information about their financial development, workforces feel included and invested in growth initiatives.

Practice Responsible Human Resources Management

Driving positive employer-employee relationships is fundamental to creating a great company culture. In particular, consideration and respect should be paramount. To manage a workforce responsibly, it is crucial that companies treat employees equitably.

Making expectations clear with comprehensive employee handbooks helps to facilitate fairness in the workplace. It is also advantageous to devise detailed job descriptions and conduct meaningful performance reviews to let personnel know exactly what they must do in order to meet expectations and serve in their job roles effectively. 

As you continue growing your workforce, having clear, well-defined policies will take the guesswork out of managing and supporting team members. A working playbook that offers practical guidance for navigating the intricacies of employer-employee relationships promotes consistency in interactions with personnel.  

Ultimately, investing in a positive company culture is going to benefit your business and your individual employees. Your top team members will be more likely to stay on as you scale up your operations.