Social media marketing is winning the hearts of many marketing executives. Almost every type of business utilizes the potential of social media marketing for increasing its brand awareness, developing a community, and eventually increasing sales.
Facebook, Snapchat, Pinterest, LinkedIn, Instagram, Twitter almost every social media platform are offering businesses the opportunity to market their brand in a more convenient and personalized way. Instagram is especially offering great results for both small and big entities.
Why Use Instagram For Small Businesses?
In the past few years, Instagram has come a long way, leaving behind only posting photos and videos. It has now become one of the major platforms for promoting your brand and business. Here are some reasons why you should consider Instagram for your small business.
- Build your brand.
- Boost your sales.
- Tell fascinating stories.
- Remain updated with the customer trends.
- Create a correlation with like-minded people.
- Drive traffic to your page and website.
- Provides practical customer service options.
- Cost-effective brand recognition.
Top Instagram Features For Small Business
If you are thinking about using Instagram for your business marketing purposes, you must know all the features this amazing platform has.
It is also important to know among all the features which particular features can help you for promoting your small business and attracting more audience. You also can search for instagram growth suggestions to boost your brand awareness.
Feature 1: Instagram Shopping
What more can you want when you are getting the Instagram Shopping features for your businesses? This is an amazing feature for all those small businesses which completely rely on selling products.
Instagram is working on finding and implementing e-commerce features for supporting small businesses. It allows businesses to tag shoppable products in feed posts and also Instagram stories.
Feature 2: IGTV
IGTV is indeed an incredibly great channel for showcasing interviews, tutorials, products, and all those kinds of content, which really resonate with the audiences. These are also really effective in building long-term relationships with your viewers.
However, IGTV is a little new in the market. Still, a lot of brands are able to experience huge success by utilizing this feature. These types of quick videos are a great way of showing your products in action and also some behind the scene stories.
Feature 3: Link In Bio
We believe almost every and any business always wants to drive more traffic directly on their website. If you are one of them, the Link in bio is the feature you should start utilizing from now on. This way, your website link is becoming visible to all the audiences and will also promote your brand.
It is one of the most effective traffic drivers on your Instagram profile. Using some third-party applications, you can actually convert your entire feed into a clickable landing page, which updates with every new post you will share.
Feature 4: Instagram Live
For your business, it is obvious that you will look to build meaningful connections with your online community. If this is the case, you surely will fall in love with this feature on Instagram Live. In recent months, usage of Instagram Live has skyrocketed.
By bringing people together with Instagram Live, you can actually strengthen your community and also be able to show a much more authentic and human side of your brand. The Instagram Live trend is also something that is going to be here for the long run.
Feature 5: Poll, Questions, Sliders, And Countdown Stickers
If you are searching for a feature to greatly encourage engagement along with collecting customer feedback for your brand. From fun quizzes to all those quick polls, stickers offer an easy way for your audience to interact with your business.
All these features can actually be a great way of understanding what your audiences are actually wanting to see. Here are some of the most effective stickers.
- Poll stickers.
- Question stickers.
- Slider stickers.
- Quiz stickers.
- Countdown stickers.
Apart from the major Instagram features to boost your business, Pinned comments is one of the newest features of Instagram. In case you are willing to set a tone for your community and brand on this platform, you must utilize the potential for this particular feature.
You also can use Instagram stories highlights for keeping all those vital stories, which your followers will like to see whenever they visit your profile.