What is Domain Authority and Why Does it Matter?

Domain Authority

If you are unfamiliar with the concept of domain authority, then this is the perfect post for you! In this short guide, we will throw some light on the concept of domain authority, from where it was derived from, why domain authority score matters for a website, and what are the best tools that can help you check the domain authority score of your website! 

If you are intrigued by learning how to improve the position of your website and are keen on the enhancement of search engine optimization, you would find helpful details in this article!

What is Domain authority?

Domain Authority, also known as DA, is a score metric developed by famous Moz! This domain authority score hints at the strength and the credibility of a website to rank on the SERPs against certain factors. In short, the domain authority score would tell you how the search engines view your website in a certain niche. You can easily understand the relevancy and the quality factors of your website with the help of this scoring metric!

The DA score of your website would lie somewhere between 0 and 100. The higher your website DA scores would be, would indicate that your website has a higher chance of ranking on the search engine result pages. If the score is low, then your ranking possibilities are low, and you have to make some changes or improvements to your website!

Here you should know that a domain authority score between 40 and 50 is considered average for a website. If the score is more than 60, it would be considered good, and if the score is less than 40, it will show that your site has to go a long way before reaching the higher SERPs.

Why does Domain Authority matter?

Most of you might be wondering why DA is considered important even though it has no direct concerns with the search engines and how they would rank your site. You must keep in mind that the search engines do not monitor your DA score as a ranking factor. The DA score is the score that determines your website’s ability to rank, and this is why it is considered to be important. 

Knowing your domain authority level is important because it would tell you how you have to manage your website and what type of changes it requires. The domain authority score helps you understand the credibility of your website in the eyes of Google or any other search engine, for that matter. This would also let you know your position in comparison with your competition. 

With the help of this comparison, you can easily set your strategy to beat them. Here we would like you to know that if your website has a DA of 40 and is still above the competition, you don’t need to go for hardcore changing. In contrast, if your website has a DA score of 80 and is still behind the competition, then you need to focus on making some effective changes. For this, you have to keep in check your DA score along with one of your competitors.

How do you check the domain authority of your website?

If you are interested in checking your website’s domain authority score, you would need help from the best domain authority checkers. Many online domain authority checker tools can help you check site DA. We would suggest you try out the domain authority checker offered by SmallSeoTools to check website score with full accuracy. This DA checker is among the popular utilities in this league. You can easily enter up to ten domain URLs in this bulk domain authority checker and get their DA score without any hassle. This batch checking of scores would help you in finding out where you stand in the competition. This is free and easy to use as a domain authority checker, so you should give it a shot!

How can you improve the domain authority of your website?

Here you should know that the domain authority score of your website can easily be increased if you focus on the tips given by the top DA checker tools. If you want to know about the common tips beforehand, then we would suggest you start reading the important points listed below:

  1. Pick a good domain name
  2. Optimize your content with keywords and other seo metrics.
  3. Make all contents on your website free of plagiarism
  4. Create linkable content
  5. Connect with the high authority backlinks
  6. Improve the internal linking structure of your page/website
  7. Remove the links that are broken or are toxic/irrelevant
  8. Make sure that your website is friendly for mobile users
  9. Improve the loading speed of your website
  10. Promote content via social media 
  11. Become an authority and a voice in the industry!


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