An SEO specialist is a person who edits, analyzes, plans and promotes websites to increase their online visibility. They are also known as digital sales specialists and content marketing specialists. The primary responsibility of an SEO specialist is to promote a website’s ranking in search engines such as Google, Bing or Yahoo for its target audience.
It’s no secret that the Internet has been revolutionizing the publishing industry. More people are turning to searching for information instead of reading newspapers or books in order to access it. There are some interesting books that an SEO specialist thinks everyone should read and see more here.
1. “Confessions of an Advertising Man” (1962) by David Ogilvy
David Ogilvy is regarded as one of the greatest ad executives of all time. He was a pioneer in direct marketing and during his time held a strong grip over many other companies. He is famous for his work with the campaign for Hathaway shirts that increased the company’s sales from $5 million to $65 million in just two years.
The main reason why he is considered one of the greatest modern-day advertisements ever is because he believed in precise research into customer behavior and carefully studying their psychology to understand what an individual customer wants or needs before making any assumptions about them.
2. “The Art of Power” (1982) by Robert Greenleaf
“The Art of Power” is a book written by the late Robert Greenleaf, known as the father of the spiritual-management movement. He was a teacher and consultant on how to achieve success in business, family life and in society as a whole. His greatest desire was to see people take charge of their own destiny and make a difference in their life – this is exactly what he preached in his book with the same title. It’s an ideal book for any entrepreneur because it teaches us four simple principles that will help us determine our decision-making skills.
3. “ReWork” (2010) by David Heinemeier Hansson and Jason Fried
This is a book for business and startups, written by two of the pioneers in the field – David Heinemeier Hansson and Jason Fried. It teaches us to rethink everything we thought we knew about business, including how to run businesses more effectively with fewer employees, how to make teams you can’t stand work, how you can escape the old ways of doing things and much more. The main concept in this book is that our workplaces should be fun for everyone because if employees aren’t happy then they probably won’t produce good results.
4. “Business Model Generation” (2010) by Alexander Osterwalder, Yves Pigneur and others
Alexander Osterwalder is a Swiss business consultant who developed the Business Model Canvas, a tool used by startup companies and established businesses to generate new business ideas.
The purpose of this book is to teach you how to create your own business model using the Canvas – a collection of models with minimal text. Through this process you can observe different parts of your business, cut unnecessary expenses and increase revenue streams.
5. “Death by Meeting” (2001) by P. M. Jamison
This is a book written by Dr. Patricia Jamison, former executive-in-residence at Upjohn Institute for leadership and training in Michigan where she was also the director of the program in the schools that prepares students to become leaders and top executives.
She has been a public speaker and writer since 1979 – her last book was “Death By Meeting,” which gave her insight into how people approach their work and how you can effectively handle your time to achieve greater things. Since then, she has published four more books on time management including “Time Management: The 10 Strategies Leaders Use To Do It All”.
6. “In Search of Excellence” (1979) by Thomas J. Peters, Jr. and Robert H. Waterman
Thomas J. Peters, Jr. and Robert H. Waterman were two best-selling authors who wrote this book that is an analysis of one of the best-run companies in America – GE (General Electric). The authors used numerous quantitative tests to determine how well the different aspects of General Electric’s management system worked to help the company become a great place to work and increase its profits in turn.
They studied each aspect of the company’s management system, such as corporate culture, rewards and recognition, employee involvement etc. to determine how well they worked. They also applied their findings to other companies and came up with the concept of the “High Output, High Performance” model which is still in use today.
7. “Man’s Search For Meaning” (1913) by Viktor Frankl
Viktor Frankl’s first published book was in 1938 when he was a prisoner of war in Nazi Germany. It is said that he survived his imprisonment by reading over 2,000 books during his eleven year incarceration and writing down key quotes that helped him survive. “Man’s Search For Meaning” is a book that teaches us to live life to our fullest and be grateful for what we have. It’s also said to be the most important book of the 20th century, now in over 30 different languages. This is an absolute must-read.
8. “The Dip” (2007) by Seth Godin
Seth Godin is an American author, entrepreneur and public speaker who helps people start their own business – his books are considered bestsellers because they’re easy to read and full of inspiration. In 2007 he wrote “The Dip”, which explains how you can overcome obstacles when they arise while doing your job or starting your own business. It teaches us the four steps to follow to overcome any obstacle: do something, believe, act and achieve. This is definitely one of my favorites.
9. “The 4-Hour Workweek” (2007) by Tim Ferriss
This is a book that encourages people to work less while doing more with their time and resources. Besides being an entrepreneur, Tim Ferriss is an author and publishes a podcast called The 4-Hour Body. His latest masterpiece “The 4-Hour Workweek” – according to Time Magazine – was the best book of 2007, with 2 million ebooks sold as well as 10 million copies in print. It’s his latest book, but he has more than 20 others published and is still doing great things in the world of entrepreneurship.
10. “Think and Grow Rich” (1937) by Napoleon Hill (as told to R. W. Swaggart)
This is another best-seller authored by the famous American success coach and motivational speaker, Napoleon Hill. He was originally a journalist before he started his career as a success coach in 1910 – his first book “Think and Grow Rich” is considered to be one of his most popular works because it teaches us about thinking rich, or being rich in your mind – the power of the mind.
