If you’ve been feeling like your dispensary is lacking, it might be time to shake things up a little. Now, we’re not saying that anything needs to be changed drastically in your store. Can you sell weed in michigan? But with the simple steps below, you’ll be able to take your business from good to great!
8 creative ways to improve your dispensary are:
1. Re-do the in-store design
Have you noticed how many dispensaries have the same muted colors, similar accessories and plain design? Well, we can’t do everything. But when it comes to our dispensary, we decided to make sure that every product was displayed with its own color scheme and theme. Keep your design simple, but make sure it’s visually pleasing. Try to incorporate warm colors like orange and red, which are associated with cheerfulness. Make sure to hire a professional photographer to create eye-catching photos for your website as well as other marketing materials. Using photos of real people will also help promote that genuine, personable experience you’re aiming to achieve with your clientele.
2. Expand your product line
It’s understandable that you might want to stick to a product line that you’ve been familiar with for a while. But there’s something about opening your own dispensary that allows you to branch out and expand your offerings. You’ll have the opportunity to test out new products, add new strains, and even brand new products! The only problem you might encounter is that now that you’re out of the lab and into your own, you won’t be able to keep up with demand. So if you’re going to expand, we recommend keeping your product line a little more manageable.
3. Focus on quality products
As much as you want to provide customers with the best possible customer service, your products are the final selling point for your dispensary. In order to do this, you’ll need to be able to give competitive prices for top-quality products. If you have a good selection of products, you shouldn’t need to worry too much about price. Just keep prices at an affordable level and don’t try to be all things to all people. Instead of focusing on quantity (i.e., opening up a new store every week or building up your online products), spend more time focusing on the quality of your product lines and the service you provide in your store(s).
4. Update your website
Well-designed websites are important to the success of your entire business. Optimize your website with photography and video, a clear structure, and simple yet attractive graphics. Make sure the information on your site is easy to find by using search bars and hyperlinks. Make sure to update your website to include an accurate store locator, an updated product list, and a blog for the benefit of your customers. It can also be helpful to provide them with social media links such as on Twitter or Facebook so they can easily connect with you and communicate their concerns.
5. Offer a reward program
Offer a reward program for customers who return to your store. This could be as simple as putting a stamp in the next customer’s book, or you could give out discounts or freebies to loyal shoppers. Add a reward program that is generous and easy for customers to use; this will encourage repeat visits as well as word-of-mouth advertising!
6. Emphasize customer service within the store experience
As much as possible, aim to have a staff member walk your customers through their first-time experience with their new product. Just be sure to keep the staff members well informed about the products they are selling in order to avoid missing something important. Offer cutting-edge technology (such as ordering tablets) or even host events or contests that are fun for your customers and foster community in your store.
7. Make it a “Netflix type of place”
Offer a fun, social environment for customers to hang out in. Serve coffee or tea, hold events like movie nights or game nights with Netflix as the sponsor, create collaborative art projects, and so much more! Similar to the idea of a “Netflix type of place”, make it so that customers can put their feet up as they drift off to sleep while they’re getting their product delivered right before bedtime.
8. Use social media wisely and strategically
Be sure to post on Facebook, Twitter, Instagram and other social media channels on a regular basis. You can also try posting images of your newest products, upcoming releases or even coupons. Such as Facebook and Twitter, use these platforms wisely to promote your business in an effective way (such as providing special discounts or coupon codes to customers). The more people you can reach with your message, the greater your chances are of becoming successful!
Conclusion:
Don’t wait to make the changes in your dispensary. If you’re feeling like there’s something missing or if you’d love to see some of these ideas applied to your store, contact us! We’d love to help!
