Do you need a crypto press release for your company? You’re not alone. It’s one of the most difficult things to do, at least in the token marketing. But here are some tips from our professional team that can help you get started. Remember these tips and you can avoid some of the common mistakes a lot of businesses make with their cryptocurrency press release.
1. You need a great headline.
If you’re still learning how to write headlines, or even if you’ve been doing it for years, brush up on your skills. Headlines are one of the most important aspects of any press release in any industry, and they’re even more important when it comes to cryptocurrency NFT. If you don’t have a great headline that will resonate with readers and pique their interest, then all your other efforts might be for naught.
2. Make sure you have a great photo.
Your photo can be an image of your product with the text overlay, or it could be a graphic that illustrates something that makes you stand out from the competition. Usually, we recommend using a graphic with your headline to add more visual appeal. If you have an awesome photo that perfectly represents your crypto press release, then use it!
3. Include your contact information and keep it visible.
You always want to include your contact information in the footer of your release so people know how to get in touch with you if they have questions about what you are advertising. However, it can be easy for your contact information to get lost in the fold of your release. If you include it in larger text, you may lose some readers who can’t read small print on the page. Be sure to include a call to action so people know exactly how to contact you.
4. Highlight and link to other important press releases.
One of the most common mistakes that businesses make with their press releases is that they don’t follow up with other similar nature press releases after they have launched their original piece. You want people to take note that there are other companies who are doing similar things as you, so make sure you link them off of your original release. Find the site detail here.
5. Annotate your press release.
While many online platforms don’t allow annotations, they are a great way to engage with your readers and it can help to boost the engagement on your piece. You may want to share something that you don’t want to put in the body of your release, such as an image or some research. You can add this type of content in the annotation so users are able to see it without having to go searching for information.
6. Be sure you’re sending it to the right people.
When you’re creating a cryptocurrency press release, be sure that you are targeting industry leaders and publications that cover cryptocurrency news so that you get noticed by the biggest audience possible. If you try to send your press release off to publications that typically don’t cover cryptocurrency, then it will fall on deaf ears.
One way to get your press release more visibility is with a media outreach service that covers the cryptocurrency community. Media outlets are always looking for new stories and news about cryptocurrency, so if you’re going to reach out to them, you want to be sure that they’ll be as interested in your story as you are.
7. Stay away from hype words.
According to Hubspot , words like “unprecedented,” “groundbreaking,” and “best in class” have low conversion rates because they sacrifice substance for style and don’t help people make genuine buying decisions. The same rules apply to press releases. If you just want your press release to be noticed, don’t be afraid to stay away from hype words. They can make it seem like you are trying too hard to get attention when really you are just using the headlines and body copy to sell your product or service. If you think about it that way, then you have more of a natural tone that favors good content that people will enjoy reading.
8. Be sure your company has not been involved with any scams.
As someone who has been doing cryptocurrency press releases for a while now, I always recommend that you do your research before getting involved. You should always know what the legitimate press release services look like as opposed to any companies or individuals that might be associated with scams or other fraudulent activities. One of the biggest mistakes that businesses make when it comes to crypto press releases is working with people who don’t have a good reputation or who have been involved in past scams. Some of these relationships can even turn into financial losses when they come to light, so be careful if you choose to work with these types of companies.
