While some may debate the necessity of link building, it is a well-known fact that links improve search engine rankings. People are naturally drawn to websites that have an extensive web of interlinked pages and blog posts.https://guestbloggingtechnology.com/10-benefits-of-seo-backlink-services/
Backlinks are more important than ever before.
Link building was always an important part of search engine ranking, however in the past few years it has become exponentially more important. A few years ago, you could build a site with 1000 pages and be assured that you would rank at least on page two or three in the search engines because only a fraction of those pages would actually be linked to.
Now-a-days, because of Google’s Panda 4.0 update, they have become even stricter with how they handle low quality content sites that are created to rank high in their search engine results pages (SERPs).
Reasons Why Link Building Is Getting More Popular In The Past Decade :
1. Google’s Panda 4.0 Update
The Panda update, released in February 2011, ranks the importance of a website’s content and whether or not it is relevant to what the user is searching for.
This means that you need to have content that is useful, readable, and well-liked by readers. If your content doesn’t meet these three criteria, you could find your site dropping out of Panda search results altogether.
2. Google’s Penguin 2.0 Update
In April 2012 Google released the Penguin update which was designed to penalize webmasters who use black-hat SEO tactics and spammy links to manipulate their rankings with Google’s search engine algorithm (SERP).
3. The More Sites That Link To You The Higher Your Page Rank
A link from a high prestige site, such as the BBC, is far more valuable than a link from your own website, as it tells Google that there is more page rank to be had from that particular page. Even though you may have thousands of pages on your website, if one of those pages gets 50 links from other websites, then all the other pages will get slightly less Google juice.
4. Backlinks are important for off-page SEO
Getting links to your website helps online visitors find your site through search engine results and social media platforms like Facebook and Twitter. These off-page SEO strategies can help your site rank higher on search engines in the long-run.
5. Creating a Link Farm is Bad for Your Health
Backlinking is not a good strategy for building a huge number of website pages, as it will probably hurt your pages’ rankings in the future. Moreover, it could cause you penalties from Google and other search engines which will give an inaccurate impression of your website’s authority.
6. Link Building Can Be Very Rewarding Generically Speaking
A link from Brian Lam (Google) makes you better positioned in Google’s SERP, but gets you no benefit at all in terms of traffic or ranking when you have thousands of different websites linking to your site.
7. Link Building Can Suffice Unnoticed To High Rankings
You have to have enough backlinks to significantly improve your search engine results, but no one will notice that you need one or two more links in order to rank on page 1.
8. Link building can be very Rewarding Technically Speaking :
A link from CNN ranks your website higher in Google’s search engine results even if you don’t have a website, as CNN has a lot of page rank to offer other sites. Beyond Google’s algorithm, getting links from good-quality websites can also help boost the readership of your website by persuading them to click through and read the content on your site.
9. Link Building Is a Good Way to Know Your Competitors
Getting links from high-quality websites is one way to find out who the key people are that are linking to your site, which may be useful for you in the future if you don’t have a website yourself. This can help you develop strategies that will make it harder for future competitors to get links from Google’s pages, as your site’s structure and content will look more appealing to them.
10. Link Building Could Be an Effective Solution for Stuck Websites And Let You Go On Being Under The Radar
Link building could be a very good way for you to stay under the radar and not be affected by Google’s Panda 4.0 update or Penguin 2.0 update updates. Smaller websites usually cannot afford to build their own websites, but they can create some backlinks from very high quality sites that are well-known in their niche area and that they can trust to link back to them. In this way, they can rank higher on the search engine results page through Google’s algorithm.
