In order to provide the best SEO solutions, website owners need an expert who understands the different strategies, approaches and strategies of SEO. This situation poses difficulties with regards to time availability and being able to deliver quality work. In addition, there are some other difficulties in being an SEO specialist that should be considered when planning for success within the field, find out more here about the technical audit.
This article offers some difficult things about being an SEO expert including such issues as: deciding payment for a job well done; hiring, training and managing staff; dealing with all the customers and clients who are trying to get you off your back and prove that you do not know what you are doing. In addition, the article provides seven tips for being an SEO (Search Engine Optimization) specialist on how to solve these problems.
Seven Difficult Things About Being an SEO Specialist :
1. Deciding Payment for a Job Well Done
With every client, there is a need to determine the right payment. This usually takes place right at the beginning with the first job, but will continue until that project is finished and another comes in. It is easy to forget you have been paid from what you have and that you need to pay attention to how much you are making.
There are a lot of factors that affect your payment which include the success of the project, work quality and of course, time. It may not be easy, but it is always best to determine what your payment needs to be at the beginning so there is no confusion or misjudgment when it comes time for payment.
2. Hiring, Training and Managing Staff
The best SEO specialists have competent staff who are well-trained in their job responsibilities and capable of handling a large number of jobs with great consistency throughout the year. Any good SEO company or marketing agency should have staff members whose skills are developed to the point that they can do any job professionally and by themselves.
This means, as the manager of a large SEO company, you must be able to hire and train your new workers in an effective manner and be able to manage them well. It’s a fact: The higher the employee turnover, the sooner your business will fail.
3. Dealing with All Customers and Clients Who Are Trying to Get You Off Your Back
It is important for every business to have customers who are willing to pay for their services whether you have an SEO business or any other kind of service-based business. But some of your customers may want to get you off your back. Some customers will think that you are not good at what you do and they will try to prove it by arguing with you about something or other.
They may insist that you should take their website down from the search engines because it does not rank well enough for them, despite your strong arguments that if they keep working hard on it, in a few months time it will rank better. Instead of listening to your advice and keeping an open mind about the future prospects for their business, some clients are so inflexible that they get angry at your advice and start telling you what is wrong with your job.
4. Choosing Between Friends and Business Relationships
The best SEO specialists are often called in to help their friends and acquaintances with their websites. This is fine if you have the time to work on them, but sometimes your friends and acquaintances may want changes that are not really the right thing for them.
As a professional SEO specialist, it is your job to know what is best for every client and make sure you steer them in that direction. When people come to you to help them with their website, they must understand that you are doing a job for them and that they must be ready to trust your opinions about what should be done with their site.
5. Not Committing Enough Time to the Right Jobs
It has often been said that one can have a brilliant time in life by doing nothing at all. The same thing applies in the SEO business when people are not putting enough effort into their jobs and this leads to problems with success and failure.
It is important for SEO specialists who work with smaller companies or other individuals or families to be able to spend enough time working on those companies’ websites so that they will rank well in search engines and bring them business. The main problem is that you will have all the work you need to do and you will not be able to do it all.
6. Dealing with Clients Who Want Too Much Too Soon
There are clients who might want too much out of you at once, and they might want it all at once, too, but this is not always the way it works. For example, no matter how hard you try with a website that is not doing well in search engines, if it does not get traffic, then there is nothing much anyone can do about that site’s ranking.
You probably know someone who has a website that is not doing well in search engines and they are telling you all kinds of stories about how the search engine rules are changing every day, and how your SEO strategies will not work for them anymore.
7. Confidence Issues
The best SEO specialists have been able to take their businesses as far as they can by working hard and bringing in excellent results. The business owners who start up small businesses or SEO firms often do not feel like they are able to take their businesses very far and this makes them feel insecure about their future.
They might even be afraid that there is not enough funds for unforeseen expenses and that the clients will get angry with them if those expenses come up. If the best SEO specialists are not confident in what they are doing, then it is easy for clients to hire other people with better confidence levels than theirs.
