Seo is a very important part of any website. It’s not only used to find the most relevant traffic, but is also a gateway to a lot of other marketing strategies like social media campaigns and email initiatives. If you would like your site to rank and get better rankings, it’s best that your SEO efforts are done correctly.A lot of people don’t think there are any mistakes to be made in link building agency.
I’ve compiled a list of seven common mistakes everyone makes in semantic seo and provided some explanations below that will hopefully help you avoid making these mistakes yourself.
1. Having Inconsistent Page Title Tags
Page title tags are one of the basic components of semantic seo. Your goal should be to make sure that every page has a unique title tag and that the title tag is descriptive enough to entice visitors.
You should also make sure that your titles are not too long for search engines to recognise them properly. You can have up to 70 characters in length, including spaces, but in order for search engines like Google or Bing to recognise your page, you’ll still need to use at least 55 characters.
2. Having a Wrong Anchor Text Profile
Anchor text profile is another important thing you have to pay attention to when doing semantic seo on your site. The goal is to have a really good balance between the number of links that have text and the ones with keywords. Ideally, you would like to have at least 70% of your inbound links carrying text. If you don’t assure this, Google will see your site as over-optimised and may penalize you for it.
3. Ignoring Mobile Seo
Most people today use their mobile devices for internet browsing, which means most people will be visiting your site through smartphones and tablets. It’s best that you take action now to make sure that your site is mobile friendly. Mobile seo is very important in today’s SEO strategies because most sites are now ranking based on mobile-friendliness, speed and functionality.
4. Using Keyword Stuffing
There is really nothing good about using lots of keywords in your content, but it seems like there are people who still use this technique to improve rankings. Usually, when you are doing semantic seo, you should make sure that your content is relevant to the targeted audience and not stuffed with keywords just for the sake of having more keywords on your site. It’s best that you read up more on keyword stuffing so you’ll know what to avoid doing when doing semantic seo projects.
5. Having a Poor Site Structure
The structure of your site is very important in terms of semantic seo and will play a big role in your rankings. If you would like to get better rankings, it’s best that you make sure that you have the most relevant pages near the beginning of your site, particularly the homepage and category pages.
These are the pages that search engines like Google and Bing will crawl first and will be featured on SERPs. Don’t forget to include navigation links from these pages to other pages on your site for easier access by readers.
6. Not Using High Quality Images and Videos
Using images and videos in your site can improve engagement rates, but it’s important that you use high quality images of the best possible quality. It’s not a good idea to just use any image that you find online because search engines like Google will be able to tell if the image matches your topic or not.
Also, you would want to make sure that your videos are relevant to each page on your site given that there are some sites out there who have made it their business to steal videos from other sites. If you can’t get permission to use videos, consider using a service like CaptionTube which provides free video captions for video bloggers.
7. Failing to Use Internal and External Keywords
You should always use both internal and external keywords when doing semantic seo. Having a lot of internal keywords can help you rank from the first page, but having too many external keywords can slow down your process as it’s nearly impossible to keep up with them.
The process of scoring is based on more than just external keywords, so it’s best that you use both types to get the most out of your rankings. If you are not able to do this, maybe you should leave semantic seo for another company who can offer this service.
