If you don’t want to be left with a needlessly high bounce rate and de-optimized rankings, off page SEO is an absolute must. Here are five facts that will make you think twice before forgetting about it:
Off Page SEO refers to all the activities that aren’t strictly related to what’s happening on your website. Examples of the kinds of things that off page SEO encompasses include creating content for articles directories (which often generate traffic for your website), creating web pages (with links to a high ranking web page, for example) and getting links from major directories.
Off page SEO is NOT as important as on-page SEO, but not to be forgotten about. It’s absolutely impossible to rank well without it. If you do decide to leave it alone and ignore that fact, you will almost certainly rank poorly and miss out on potentially huge amounts of traffic , affordable link building services is an essential part of SEO because the more links pointing to your website the better ranked it will be.
Links from bloggers or journalists mentioning your startup, social media mentions, forum posts–all these things contribute to your search engine rankings. There are tons of ways for a site owner or marketer to build links without breaking the bank.
Five Facts About Off Page SEO That Will Make You Think Twice :
1) Off Page SEO is a gateway to more online conversions
The short version: The higher your search ranking, the more traffic you’ll receive from organic search. The more traffic you receive from organic search, the better your chances for conversion.
The long version: Off Page SEO connects you with potential customers who will help you bring in more sales, leads and clicks. Basically, the premise is that increased traffic in the form of both visitors and link-backs will eventually result in increased conversions based on a variety of marketing techniques.
2) Off Page SEO helps maintain a healthy, natural GraphRank
The short version: The more links you have, the higher your GraphRank will be. The higher your GraphRank, the healthier your search engine results pages (SERPs) will appear.
The long version: Google’s SERPs are only as strong as their ranking factors. Keeping off page SEO checks in line helps keep these factors strong and, therefore, keep your SERPs looking great. Search engines look at all the links pointing to a website as a sort of vote of confidence that it’s a high-quality resource.
Keep this in mind: the more positive links you have, the more votes you earn. That’s why it’s important to build a high-quality backlink profile without overdoing it on the link-building tactics.
3) Off Page SEO can help small businesses rank higher than bigger competitors
The short version: A few links from bloggers and journalists can help your small business beat out some of the bigger players in any given niche. Why? Because Google still values popularity when ranking search results; big corporations simply have more resources to draw from.
The long version: Google values social signals as an indication of how important a website is for its users. A blog post with a few links from credible sites can give a small business the edge that larger corporations may not have. Of course, you’ll want to be careful about any kind of click-baiting or direct sales pitches, but it’s the long-term effects of quality, organic relationships that matter in the end.
4) Off Page SEO can help companies avoid penalties
The short version: Every search engine has their own standards for what constitutes spam and black hat link building. That said, you should still avoid risky tactics like link exchanges and private blog networks (unless you’re aware of your company’s location.
The long version: Google offers a handy blog post on how to spot link building schemes. The article offers insight into some of the most popular and commonly used tactics. A few tips worth noting: don’t use more than one link from the same domain on your site, avoid giving away large swatches of backlinks in a single campaign, and keep track of all links that you gain to and lose from your website. These suggestions can help you learn more about what Google considers “risky”, so that you can minimize your risk of penalty.
5. Off Page SEO can help rebuild your trust in search engines
The short version: Google, Bing and Yahoo all penalize sites that engage in black hat tactics. While you may think that it’s easy to be suspicious of search engines, they do not want to see your site receive anything less than 100% organic.
To ensure this, the search engines make a lot of data available to help them assess how trustworthy a site is. But what happens when you break these rules? You may have trouble gaining trust from Google if you don’t play things by the rules.
