The fashion industry is a booming business and ever-evolving. With such a captivating product, it’s no wonder that so many companies are choosing to market themselves through the world of fashion. But what does this mean?
This fashion blogs guest post will be outlining how to consider the fashion industry when marketing your company. We’ll be looking at how you can set yourself apart from other brands, as well as which platforms are best for promotion in the world of fashion.
Consider The Fashion Industry When Marketing Your Company
1. Understand The Industry
A fashion brand should understand its industry before marketing itself in that industry.
This means researching the entire fashion industry, not just their own product or service. Social media is an important tool for this, because you want to encourage consumers to share your image and content with their friends and followers, but still think it’s relevant to their lives. You can use keywords like “love”, “fashion”, or even “unique”. Consumers will think the images are relevant, yet unique at the same time.
2. Think About Your Budget
Before deciding what platforms to use for marketing, you should estimate how much you want to spend on it.
Let’s look at a few examples:
A brand who’s a local fashion blogger, looking to promote their clothing line locally. They’d use a relatively low budget, maybe $250-$300 per month, but it would be enough to get the word out about their company in the fashion industry. This budget would also include hashtags and links for sharing on social media. This blog won’t have much traffic yet, but they’re working to add more content and build up a following.
An international fashion brand that is trying to promote their clothing line across Europe and other regions. They have much bigger budgets so they’d probably spend over $1000 per month in order to get the message across with a larger audience. They’re looking at a region-wide advertising campaign, possibly running a hashtag, and posting on social media.
Take note of your needs and needs of the industry. Your budget will vary depending on the need for promotion that you have.
3. Choose a Platform
After you’ve decided what platform or platforms to use, it’s time to choose which one is right for you.
It could be an image-only GIF, video with text overlaying it (e.g., YouTube videos), or even a GIF with links in the caption (e.g., Tumblr). It really depends on your concept, who your audience is, and what will market your company the best
4. Use Hashtags
Using hashtags on social media is a great way to get more interaction.
There are many ways to use hashtags for marketing! A brand could make a GIF or photoset of employees showing off their products in cute poses. That way they can show their appreciation for the company while giving them some publicity at the same time. They could use a social media platform like Instagram and post it there with a hashtag like “#lovemyjob”. This encourages employees and potential workers to see and find the job opportunities available at this fashion brand.
5. Post Images
As mentioned before, you can use images on social media. This will add a visual aspect to your campaign that’s usually missing from text-only posts.
6. Engage With Your Target Audience
An important part of the fashion industry is the celebrity endorsements and red carpet appearances.
It’s vital to engage with your target audience. You can engage with them through social media (e.g., Snapchat, Instagram, Twitter), or by doing sponsored posts on Tumblr.
7. Be Sensitive To Their Needs
A brand should be sensitive to the needs of others when marketing their products. This includes caring about how they portray you in their imagery, what hashtags they use (or don’t use), and what images they choose to post. If you’re making something fashionable and fun for people, make sure it looks great in photos and doesn’t look like a mess when posted online.
8. Continue Developing Your Brand
The fashion industry is constantly evolving. Make sure you continue to develop your company so that it will continue to grow even when the industry changes.
9. Think About Your Long-Term Plan
A lot of brands are now looking for influencers who will promote their products, whether that’s through affiliate links or just by using their own social media platforms to post about it. These are examples of brands that want to build a longer term plan for continued growth, rather than just rely on quick social media posts about their products. This could be through expanded content on YouTube or Instagram feeds, or simply because they want more people promoting them online to ensure they have good word of mouth advertising.
This can be an excellent way to market a company if you have a model or celebrity who’s a loyal customer of a certain product or service.