The Link Building Effect: What Impact Do Backlinks Have on SEO?


If you’re involved in any form of online marketing, you’re probably well aware of the fact that backlinks are becoming increasingly more important on both the SERP and your bottom line. But why are backlinks so vitally important? And what does this mean for your SEO efforts?

Luckily, we have lots of experience with web development and SEO services here at The Link Building Effect. As a result, we’ve put together this post all about how to create successful content-driven backlinks that will not only help increase your rankings which are outlined by but also draw traffic to your site.

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Creating Content-Driven Backlinks

Creating backlinks that are relevant to your content is vital for SEO success. This is especially true if you’re trying to rank on the first pages of Google. However, most people tend to forget about this step when they begin their SEO marketing program. After all, how do you decide what content you should focus on?

Well, it’s actually quite easy. The best way to create backlinks is by creating content that your target market cares about and shares on social media sites like Twitter and Facebook. Keep in mind that the more popular your blog is across social media sites, the better your chances are of getting some quality backlinks from influencers who share articles or tweets about it.

Once you start developing content that your target market truly cares about, you’ll notice that people will start sharing your content on their social media channels. This creates an opportunity for you to get some quality backlinks in return.

Getting more visitors

The more people who share your content, the more likely it is that someone will link to your website. And when people link to your site, it increases the chances of getting more visitors in the future. Additionally, if anyone has researched what they’re linking to, they will likely include a relevant-to-your-content citation tag in their article or tweet with a link back to your site.

But, that’s not the only way to create content-driven backlinks. There are two other very important ways: guest blogging and link bait. These will help you improve your SEO rankings and at the same time draw new visitors to your site.

Guest Blogging on High-Quality Sites

Guest blogging is a great way to get more exposure for your brand and build some high-quality backlinks in the process. If you go about it correctly, you can even use guest blogging as a lead generation tactic. However, don’t try using guest blogging as a lead generation tactic until you actually have something of value to offer and then share that offer with your target market (that’s where we come in).

When you blog on high-quality sites (think Forbes, Entrepreneur, Huffington Post and such), you can get a link back to your site in exchange for the opportunity to provide value to their readers. However, you must follow certain important guidelines if you want to avoid being penalized for spamming.

First of all, your guest post should be a well-written piece that addresses a related topic. If it doesn’t bring value to the reader’s eyes, they won’t link to it. Next, when linking back to your website, include a relevant-to-your-topic citation tag so that search engines know that this is an article about what you said in the article itself. Finally, it’s probably a good idea to include a link back to your blog post on your website to create even more backlinks.

Link Baiting With Linkbait

If you’re just starting out in your marketing efforts or if you want to get more exposure for your brand, then link bait is probably the best way to go about it. Basically, what you do is strategically create content that people are likely interested in so they share it. This creates an opportunity for them to link to your site in return. You can also use this tactic as a lead generation tactic so that you can convert those links into sales.

When you create content that people are interested in, they are more likely to share it with their friends, family members and anyone else who may be looking for something of interest. This is what will give you backlinks in return including citation tags. But, don’t stop there. If you really want to see your traffic grow, then it’s best that you offer something of value to your website visitors.

When you have real value that your target market can put into action right away, it makes them feel good about themselves because the content helps them improve some aspect of their life. This includes things like helping them save money on household expenses or learning how to eat healthier so they have more energy throughout the day.

Creating Content-Driven Backlinks To Your Website

If you want to get more business for your company or if you’re just trying to rank better on the SERP, then one thing you’ll need is content-driven backlinks. This is particularly true if you’re trying to rank on the front pages of Google. That’s why it’s so important that you create content that will attract more visitors to your site.

But, creating quality content can be quite difficult. Luckily, at The Link Building Effect , we have experts who are quite good at creating high-quality links for our clients.


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